Zed's Master Content Service Provider (MCSP) Powers U.S. Cellular'sTone Room Deluxe storefront

Zed has announced the first U.S. deployment of its Master Content Service Provider (MCSP) in partnership with U.S. Cellular's Tone Room Deluxe storefront. Using Zed's MCSP, U.S. Cellular centralized the way mobile entertainment, like ringtones and ringbacks, are merchandized, marketed, programmed and distributed for their storefronts whether accessed through the Web, BREW or smartphone platforms.

By leveraging Zed's MCSP, the new Tone Room Deluxe allows consumers to assign ringback tones to both individuals and groups within their contacts list. U.S. Cellular subscribers have the option to buy a la carte products or purchase a monthly subscription for the ringback and ringtone service which entitles them to receive two tones per month. With the subscription, additional content purchases are provided at a discounted rate.

Wireless operators continuously seek ways to reduce costs and streamline content management and delivery. Zed's MCSP efficiently negotiates the technical complexities of delivering and supporting different content types, price points and mobile operating systems into a combined storefront. Carrier partners like U.S. Cellular also benefit from Zed's deep content catalog and extensive partnerships with all the major and independent record labels.

More than 32 operators worldwide have already partnered with Zed on this one-stop-shop platform solution leveraging Zed's in-house expertise and more than 10 years experience in the digital entertainment and wireless industries.