blippar turns Cadbury chocolate bars into AR game

blippar has partnered with Cadbury UK and Ireland to release a free augmented reality (AR) game. blippar, a free smartphone app converts real world images, products and adverts into instantaneous virtual experiences. Activating the game is simple - once blippar is installed on your handset, you just point your device at a Cadbury product - be that a Dairy Milk, Twirl or many others - and the introductory instruction screen of ‘Qwak Smack' will ‘blipp' from the wrapper on to your screen as if stuck to the bar.

The AR game itself, which lasts an intensive 30 seconds, is quirky and childishly fun. The player is challenged to tap quacking cartoon ducks as they appear ‘out of the bar' on an augmented-overlay on their device's screen. The player can then submit their score to go into to a draw to win an array of prizes.

blippar app for iOS / Android is available for download FREE on the App Store and in the Android Market in the Lifestyle category.