LG partners with Joseph Gordon-Levitt and HitRECord to support the development of creative content

Joseph Gordon-Levitt, HitRECord and LG Embark on Creative Partnership

LG Electronics MobileComm U.S.A. (LG) has announced that it is partnering with actor, writer and director, Joseph Gordon-Levitt and his Emmy Award winning production company HitRECord to support the development of creative content. The innovative collaboration will build upon LG's ambition to celebrate and support creators across the world, spanning a series of projects over the coming year, including some firsts for Gordon-Levitt and HitRECord.

HitRECord is an online collaborative production company, founded and directed by Gordon-Levitt. The company has created short films, published books, released records, and produced two seasons of Hit Record on TV with Joseph Gordon-Levitt, their unique take on the half-hour variety show format. Further details about the LG partnership have been released by Gordon-Levitt at: http://on.fb.me/1Jy8Yw7.

"HitRECord is a community that anyone can join. It doesn't matter who you are, if you have something to share, all you need is to go out there and do it," said Gordon-Levitt. "In the past, the movies and shows we'd watch could only be made by certain people, and the stories we'd hear would only come from a limited number of perspectives. Technology is changing all that, and giving more people the opportunity to share their own, unique stories. LG understands this and that's why we're embarking on this partnership. They'll be supporting us, and our community, by collaborating on new projects, and providing the tools we need to make the best art possible."

Beginning this week, HitRECord will be calling on its community of artists, including film makers, musicians and writers, to kick off the first project coming out of this partnership – a collaborative effort to create a short film focused on the "In-Between Moments."

"The 'In-Between Moments' happen all throughout the day and can be beautiful, or spontaneous, or fleeting – but they give life its texture. This concept was originally contributed by an artist on our site named "sazzyyazzy.' I love the idea, and can't wait to explore this further with the support of LG," said Gordon-Levitt.

Gordon-Levitt's call to action to the HitRECord community is now available at: http://www.hitrecord.org/collaborations/10590. The project is open to anyone, whether they are a professional artist or just someone who has something to share – anyone can join the HitRECord community and contribute.

"We're committed to helping everyone from professional artists to the everyday person – democratizing the ability for the world to make and share meaningful content. This is how Joseph and the HitRECord community work as well, so for us, it's a natural partnership and we look forward to results of our collaboration," said Chang Ma, senior vice president of LG Electronics MobileComm U.S.A., Inc. "Joseph is not a celebrity spokesperson – he is an established artist. Together, we are going to tap into HitRECord's powerful community of creative individuals to deliver on our promise that through purposeful innovation, we can help tell better stories and bring those beautiful, "in-between moments" to life."

In its constant pursuit to create the technology people truly want, LG recently launched LG G4 with one of the most sophisticated cameras available on any smartphone. Anyone, from professionals to amateur photographers can take amazing near-DSLR pictures.

About LG Electronics MobileComm USA, Inc.
LG Electronics MobileComm, based in Englewood Cliffs, N.J., is the U.S. sales subsidiary of LG Electronics, Inc. a global innovator and trend leader in the global mobile communications industry. LG is driving the evolution of mobile forward with its highly competitive core technologies in the areas of display, battery and camera optics and strategic partnerships with noted industry leaders. LG's consumer-centric products — including the flagship premium G Series models — incorporate unique, ergonomic designs and intuitive UX features that enhance the user experience. The company remains committed to leading consumers into the era of convergence, maximizing inter-device connectivity between smartphones, tablets and a wide range of home and portable electronics products. For more information, please visit www.LG.com.

SOURCE LG Electronics MobileComm USA, Inc.
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