comScore MobiLens and Mobile Metrix reports key trends in the U.S. smartphone industry for July 2015

comScore Reports July 2015 U.S. Smartphone Subscriber Market Share -- Apple Music Ranks Among Top 15 Smartphone Apps in First Month New Service is Introduced

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, has released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for July 2015. Apple ranked as the top smartphone manufacturer with 44.2 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.4 percent platform market share. Facebook ranked as the top individual smartphone app.

Smartphone OEM Market Share
191.4 million people in the U.S. owned smartphones (77.1 percent mobile market penetration) during the three months ending in July. Apple ranked as the top OEM with 44.2 percent of U.S. smartphone subscribers (up 1.1 percentage points from April). Samsung ranked second with 27.3 percent market share, followed by LG with 8.7 percent (up 0.3 percentage points), Motorola with 4.9 percent and HTC with 3.5 percent.

Top Smartphone OEMs
3 Month Avg. Ending Jul. 2015 vs. 3 Month Avg. Ending Apr. 2015
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens

Share (%) of Smartphone Subscribers
Apr-15
Jul-15
Point Change
Total Smartphone Subscribers
100.0%
100.0%
N/A
Apple
43.1%
44.2%
1.1
Samsung
28.6%
27.3%
-1.3
LG
8.4%
8.7%
0.3
Motorola
4.9%
4.9%
0.0
HTC
3.7%
3.5%
-0.2

Smartphone Platform Market Share
Android ranked as the top smartphone platform in July with 51.4 percent market share, followed by Apple with 44.2 percent (up 1.1 percentage points from July), Microsoft with 2.9 percent, BlackBerry with 1.3 percent and Symbian with 0.1 percent.

Top Smartphone Platforms
3 Month Avg. Ending Jul. 2015 vs. 3 Month Avg. Ending Apr. 2015
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens

Share (%) of Smartphone Subscribers
Apr-15
Jul-15
Point Change
Total Smartphone Subscribers
100.0%
100.0%
N/A
Android
52.2%
51.4%
-0.8
Apple
43.1%
44.2%
1.1
Microsoft
3.0%
2.9%
-0.1
BlackBerry
1.5%
1.3%
-0.2
Symbian
0.1%
0.1%
0.0

Top Smartphone Apps
Facebook ranked as the top smartphone app, reaching 73.3 percent of the app audience, followed by Facebook Messenger (59.5 percent), YouTube (59.3 percent) and Google Search (52 percent).

Top 15 Smartphone Apps
July 2015
Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
Source: comScore Mobile Metrix

Top 15 Apps
% Reach
1
    Facebook
73.3%
2
    Facebook Messenger
59.5%
3
    YouTube
59.3%
4
    Google Search
52.0%
5
    Google Play
51.8%
6
    Google Maps
50.6%
7
    Pandora Radio
43.9%
8
    Gmail
43.4%
9
    Instagram
38.7%
10
    Yahoo Stocks
31.1%
11
    Apple Maps
28.2%
12
    Amazon Mobile
26.1%
13
    Twitter
25.7%
14
    Apple Music
24.1%
15
    Snapchat
21.9%

For more information: Request a Demo of Mobile Metrix or Request a Demo of MobiLens

About Mobile Metrix
comScore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.

About MobiLens
comScore MobiLens is a market research tool that provides insights into consumers' smartphone and tablet device preferences, usage trends, and demographics. Matching quantitative observed behaviors with self-reported survey responses, MobiLens connects data about consumers' mobile content consumption with their purchase-intents, interests and device satisfaction. Data on mobile phone usage refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device.

About comScore
Founded in 1999 and headquartered in Reston, Virginia, comScore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. We help media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, comScore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.

SOURCE comScore, Inc.
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