O, The Oprah Magazine and Autodesk release SketchBook O App For iPad

O, The Oprah Magazine and Autodesk release SketchBook O App For iPad
O, The Oprah Magazine has teamed-up with Autodesk to release the SketchBook O App for iPad, an innovative painting and drawing app created specifically for O readers. Based on one of Oprah Winfrey’s favorite apps, SketchBook O for iPad is a free app that launches in conjunction with the magazine’s February “Creativity” issue.

According to the press release,
SketchBook O is at the heart of the magazine’s first Creativity Challenge. Writer and filmmaker Miranda July developed five fanciful “prompts” for the issue, designed to spark imagination. All of the exercises are designed to be documented, with the option to send completed works to oprah.com for an opportunity to be shared in a Creativity gallery. For the assignment, “Draw Their Hair,” readers are invited to use SketchBook O to create a digital drawing on an iPad. Users can export the drawings to their photo library or send them directly to oprah.com/creativity. The assignment is elegant in its simplicity: think of the people who affected you in the past year, whether they enraged you, made you feel lustful, brought out your tenderness, etc., use the app to draw their hair, and caption the result with the feeling elicited by the person.
SketchBook O is available for download from the App store on iPad. The SketchBook O App and ‘Send it to O’ feature will be live for the duration of the Creativity Challenge, from January 12 to March 11, 2011.
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