GITEX 2015, the world's third largest and the Middle East's largest consumer computer and electronics exhibition, was held in Dubai, United Arab Emirates. ZTE is among the leading exhibitors from China at the event, and as a major provider of ICT solutions and products, showcased its world-leading technical strengths, and demonstrated its commitment to the Middle East and African markets.
At the exhibition, ZTE showcased four industry solutions and the latest technologies focusing on Smart City 2.0, including the next-generation public safety, Smart Grid and new energy, Smart Education, and Smart Transportation solutions. ZTE provided an interactive visual showcase, highlighting how the company helps industry customers quickly and easily improve operational efficiency and enhance competitiveness by providing sophisticated solutions with high energy efficiency and flexibility. Through channel integrators, industry integrators and other channels, and by upholding its win-win partnership strategy, ZTE provides the Middle East and Africa with a full range of ICT solutions and services at multiple levels and in different fields.
4M, which indicates machine-to-machine, man-to-man, machine-to-man, and mobile, has become the most prominent property of the M-ICT era, and the Internet of Things (IoT) has resulted in a vast increase in data. With its high-quality telecommunications network services, cloud-based big data platforms, and innovative IoT initiatives, ZTE aims to enable this new era through its strategy named, Enabler@M-ICT, Create Value through Information.
The M-ICT strategy aims to create more value throughout information flow, exploring how to create more value for customers during information collection, distribution, processing, storage, transmission, and consumption. In order to address major industry problems, the M-ICT strategy provides ubiquitous IT services for government and enterprise customers to reduce costs and improve operational efficiency. The M-ICT strategy deploys mobile office rapidly to improve work efficiency through Micro Office and other integrated end-to-end solutions. The M-ICT strategy expands the IoT and Internet of Services (IoS) through machine-to-machine, man-to-machine, and machine-to-service connections. The M-ICT strategy also helps governments and enterprises optimise service flows to provide better services through Smart City and smart enterprise construction.
Before proposing its smart city vision, ZTE has been involved in many urban service projects and accumulated a great deal of experience. After years of effort in smart city construction, ZTE proposes the innovative Smart City 2.0 concept, namely, to truly achieve the centralised sharing of information resources across multiple sectors by building an urban operation platform. With continuous innovations, ZTE has launched Smart City projects in 40 countries around the world, and dominated Smart City construction in more than 140 cities. ZTE is not only a leader in standards formulation and construction of Smart City in China, but also an important participant and contributor to global Smart City construction, winning recognition from many international authorities.