Fun Text Emotional Messaging app on selected 3UK devices

Fun Text ‘Emotional Messaging’ app on selected 3UK devices. Under the deal, 3 customers will be able to access Fun Text's services from the messaging menu of their phones, alongside SMS and MMS. The Fun Text platform lets them easily add rich media content to their text messages.

Fun Text essentially allows users to choose from a range of premium content that is preloaded in the app, to generate a "text message" that contains rich media (
or in other words an MMS)… Once the message is sent from the app, industry-standard MMS is used to deliver the message to the recipient.

Fun Text application will initially be offered as a download to 3UK customers from the Planet 3 portal. At launch, the application will be available on symbian phones including the Nokia N95, N73, E65 and 6120. Early trials show Fun Text users send 50% more MMS messages, driving MMS traffic for network operators and leveraging existing network infrastructure investment.