PlayNow plus launched by Sony Ericsson - unlimited music downloadservice

PlayNow plus launched by Sony Ericsson - unlimited music download service. Sony Ericsson announced the launch of PlayNow plus, which will offer users the ultimate mobile music experience with the freedom to discover, download, play and recommend unlimited amounts of music wherever they are and whenever they like, directly over the mobile data network.

PlayNow plus is due to set a new standard for the unlimited music experience on a mobile with unrivalled download speeds, high-quality audio and access to the largest music catalogue of any unlimited download service. Sony Ericsson’s PlayNow plus music service guarantees ‘all-you-can-eat’ unlimited access to millions of music tracks.

The service is due to launch commercially with operator Telenor in Sweden in the fourth quarter of this year, with further roll-outs around the world beginning in 2009. A special edition of the Sony Ericsson W902 Walkman phone including the PlayNow plus service will be the first phone to be launched. Sony Ericsson will include, as part of the service, 1000 of the recent most popular digital songs, with each Sony Ericsson W902 Walkman with PlayNow plus for Telenor in Sweden. Pre-loaded music offers are also planned for subsequent PlayNow plus-enabled phones.