As the official mobile handset of the 2010 FIFA World Cup, Sony Ericsson will enjoy various category exclusive rights globally and will be designated a FIFA World Cup Sponsor. Sony Ericsson will also have access to other FIFA properties.
The agreement with FIFA enables Sony Ericsson to partner with one of the world’s most popular sports and adds to the existing Sony Ericsson sponsorship portfolio. Sony Ericsson will apply the knowledge gathered from its continuing successful sponsorship of the Sony Ericsson WTA Tour, the largest sponsorship of professional women’s sport, to engage with consumers through new and exciting experiences.
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