It is part of a $300,000 ad campaign put together by Nova Scotia, the small province in southeastern Canada.
The website is part of the Nova Scotian government's "Come to Life" ad campaign, which hopes to build interest in the province virally through nontraditional means, a spokesman for the campaign said in an e-mail. And an imaginary cellphone would certainly classify as nontraditional.
"Come to Life" representative, Stacey Jones-Oxner, said in an e-mail:
“We needed to find a unique way to get people focused on our province…Since there is so much buzz out there around the newest and latest smartphones, we thought this was a good device to use. This is especially true when you consider that the people who are interested in the latest technology are often people involved in business and tend to be key influencers.”(source)
7 comments on "Pomegranate NS08 not real, is part of a $300,000 ad campaign by Nova Scotia"
wierd!!!wish it was real.
maybe their working on a project like that.
Let's hope so, I really got excited when I saw it and want it.
That makes absolutly no sence. Why would they spend all of that time making a fake phone to get attention. just seems like a waste.
i was pissed off i thot i found ma birthday present no i have to keep looking
it doesnt even exist....bogus
ho my god. pomegranate phone its not der
then y ll they simply spend there time on it ..?????
crazy.....
I thought the phone was real, i was very convinced!!! They really should make a phone like that it would be cool but with more stuff on it(:
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