Pizza Hut's iPhone app generated $1 million in sales

Although Pizza Hut’s iPhone application has been introduced only three months ago and that’s in the U.S. only, it has generated $1 Million in sales! It has been featured in iPhone ads for Apple and has consistently ranked highly in the Lifestyle section in the App Store.

According to Pizza Hut’s Bernard Acoca, they’ve seen a steady level of growth with their mobile website, but the introduction of the iPhone app made the mobile orders growth explosive. “iPhone applications capture consumers’ imagination in a way that WAP sites simply can’t do, so the decision to expand to the iPhone was as good one for us,” he added.