Sony Ericsson launched Extra Man Campaign For 2010 FIFA World Cup SouthAfrica

Sony Ericsson has announced the launch of its Extra Man campaign for the 2010 FIFA World Cup South Africa. The campaign aims to deliver the ultimate football experience to all World Cup supporters across the globe, made possible due to Sony Ericsson’s unique position as Official Mobile Handset of the 2010 FIFA World Cup.

From now until June 2010, Sony Ericsson aims to reward all fans with exciting activities both before and during the 2010 FIFA World Cup enabling fans to create and share their own content. This will be either at the 2010 FIFA World Cup itself, through the website www.sonyericsson.com/extraman or directly through Sony Ericsson handsets – experiences that fans can only enjoy exclusively through Sony Ericsson.

“Our aim is to provide all fans of the 2010 FIFA World Cup a rich and diverse experience including giving away tickets to 2010 FIFA World Cup matches. All of our marketing investment will be used to enhance and improve the fan experience as we believe this is an absolute priority. We will be working closely with our colleagues at Sony to make this happen and help fans realise their dreams,” said Stephan Croix, Head of Global Marketing Partnerships, Sony Ericsson.

Sony Ericsson has also launched the action-packed website – www.sonyericsson.com/extraman – the home for all fan content needs, will host WorldCupedia, the world’s very first football focused search engine with content accessed through Kosmix. This impressive new application will arm fans with all the football knowledge they could ever need. The site will also let fans view highlights from FIFA World Cup qualifier matches, iconic moments from past tournaments and enjoy exclusive football content and football mobile downloads. From Canada to Australia, Russia to the UK, Sony Ericsson will ensure football followers can experience the very best moments of past FIFA World Cups at their fingertips.

Sony Ericsson’s commitment to providing fans with exciting football focused activities has already seen the launch of the Golden Ticket promotion, which offers consumers, from France to Mexico, Taiwan to Australia a once-in-a-lifetime opportunity to follow their team all the way at the 2010 FIFA World Cup in South Africa. The Golden Ticket promotion will be running in various regions across the world, including the Middle East, North Africa, Latin America, Western Europe and the Asia-Pacific region.