Versace luxury phone to be launched

Versace teams up with ModeLabs Group to create and distribute its first luxury mobile phone. The new Versace range will be to the world of mobile phones what Versace’s line of Atelier Haute Couture creations are to the fashion world. Over the years, the House of Versace has taken its unique vision and exemplary craftsmanship beyond fashion to include jewellery, watches, interior design and hotels. Now it brings its distinctive Italian glamour and style to personal communications.

To ensure that the new range of mobile phones is built to the exacting standards of the Versace Atelier line of Haute Couture creations, Versace has teamed up with Modelabs manufacture, whose exclusive expertise and know-how in the creation of tailor-made mobile phones for luxury brands is able of developing a handset that meets Versace’s high standards for luxury and quality.

“This exciting collaboration is consistent with Versace’s strategy of developing the brand’s strong business potential through a select number of agreements with key international licensing partners,” comments Gian Giacomo Ferraris, CEO of Versace.

“We are very proud to have been chosen by Versace to bring their new range of luxury mobile phones to life. Crafted from the finest materials and built to the uncompromising standards of the Versace Atelier, they will combine the latest handset technologies and incomparable Italian craftsmanship,” says Stéphane Bohbot, ModeLabs Group CEO. He added, “With this agreement ModeLabs manufacture once again demonstrates its ability to respond to the expectations of the most prestigious brands in the most demanding fields.”

The commercial launch of the first Versace luxury mobile phone is scheduled for Spring 2010. It will be premiered for select Versace clients at an invitation-only, private showing that will be held during the Parisian Haute Couture week in January 2010.