Mobilicity is DAVE Wireless' new brand name

DAVE Wireless rebrands as Mobilicity. DAVE Wireless has announced it will launch its service in Toronto this spring, which will operate under the 'Mobilicity' brand name – incorporating the mobile carrier’s focus on simplicity for city-based customers. In addition to offering simple, value-packed unlimited plans, Mobilicity will feature an outstanding lineup of reliable, name-brand handsets from leading manufacturers, like Research In Motion (BlackBerry) and Nokia – without any contracts that lock customers into service plans.

All aspects of the new corporate identity were designed to bring a "refreshingly simple" narrative to life, said Sara Moore, vice president, marketing. “Mobilicity will stand for a simple, straightforward, customer-friendly way of doing business. Our clean brand design and crisp colours clearly convey that,” she explained.

The corporate identity was created by Verse Group, an award-winning design firm whose principals have also established successful corporate identities for RBC and Microsoft.

Mobilicity will roll-out its service in Vancouver, Edmonton, Calgary and Ottawa later this year. The company can now be accessed on the Internet at www.Mobilicity.ca.