Saffron Digital partners with Warner Bros to bring its video service toT-Mobile UK’s HTC Desire

Saffron Digital has announced that it will be creating a promotional movie service for HTC and T-Mobile, for the new powerful Android-based HTC Desire handset. Featuring a host of Warner Bros. movies, the new service, which launches in April, is based on Saffron Digital’s innovative Video-on-Demand (VOD+) service for T-Mobile, which successfully launched last year. With VOD+, users can watch, pause and resume playback between their PC and mobile handset.

T-Mobile customers purchasing the HTC Desire in the first month will be granted access to two complimentary Warner Bros. movies from a list of eight titles*, which include Harry Potter And The Half-Blood Prince and The Hangover. These will be available on a 48 hour rental basis, playable on the HTC Desire or on a PC. More Warner Bros. films will be added to the VOD+ service over the next few months and will cost £3.49 for new releases and £2.49 for catalogue titles.

Working in partnership with both HTC and T-Mobile, Saffron Digital has created and will host a mobile internet destination which T-Mobile customers who have bought the HTC Desire will be directed to, via an SMS mechanic and in-store posters. A follow-up email will also be sent to users that have activated their handset, but not used the promotion. The site will be linked to T-Mobile’s VOD+ site, also created and powered by Saffron, where a wide catalogue of films from Paramount Pictures and Warner Bros. are available for purchase.