Those mobile operators who commit to the introduction of location-based services across their entire customer bases, will benefit from a heavily discounted rate from Telmap for the basic local search, mapping and navigation features – making it viable to include it free to consumers in all their GPS-enabled handsets.
In addition, new revenue streams can be generated by offering consumers additional premium services such as traffic information, speed cameras, micro payments, fuel prices and city guides. Further opportunities include leveraging location based advertising which enables advertisers and local brands to deliver highly-targeted, very relevant and actionable offers to consumers. Special offers, coupons and vouchers can be linked to outlets nearby and consumers guided in one click to the retail location thanks to the Telmap Mobile Location Companion.
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