Telmap enables mobile carriers to offer free location-based services tosubscribers

Telmap has announced the availability of a new business package which enables mobile operators to bundle local search, mapping and turn by turn navigation into customer subscriptions. It has been developed in relationship with NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world. The deal offers significant benefits to both operators and consumers. As location based services and navigation are clear value adds to mobile subscribers with GPS-enabled devices, this offer presents the opportunity for mobile operators to significantly increase customer loyalty and reduce churn on all mobile tariffs by offering Telmap location-based services for free to consumers. Usage can be driven by a broader use of the search, mapping and navigation features by a larger reach of consumers.

Those mobile operators who commit to the introduction of location-based services across their entire customer bases, will benefit from a heavily discounted rate from Telmap for the basic local search, mapping and navigation features – making it viable to include it free to consumers in all their GPS-enabled handsets.

In addition, new revenue streams can be generated by offering consumers additional premium services such as traffic information, speed cameras, micro payments, fuel prices and city guides. Further opportunities include leveraging location based advertising which enables advertisers and local brands to deliver highly-targeted, very relevant and actionable offers to consumers. Special offers, coupons and vouchers can be linked to outlets nearby and consumers guided in one click to the retail location thanks to the Telmap Mobile Location Companion.