Immersed Europe Features Sony Keynote

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More Notable Speakers Added to Immersive Technology Conference.

Immersed Europe is about giving content makers, technology innovators, and professionals the tools and resources they need to build their businesses and excel in their career with technologies like virtual reality (VR), augmented reality (AR) and human-computer interaction technologies. Hosted by The Immersive Technology Alliance (ITA) and the University of Murcia, Immersed Europe takes place September 3rd to 4th (Thursday, Friday) at the Facultad de Economía y Empresa, Campus de Espinardo in Murcia, Spain.

The conference features two full days of disruptive immersive technology sessions given by worldwide experts in video game development, immersive cinema, health sciences, consumer electronics, business applications and more. To give the public a glimpse into the future of interactive technology, the exhibition is open to pre-registered attendees on Friday evening for free.

"It's great to see this type of event in the heart of Europe. I'm looking forward to sharing knowledge about immersive technologies - especially VR," said Simon Benson, Director of the Immersive Technology Group at Sony Computer Entertainment’s Worldwide Studios.

Benson and his team were instrumental in the creation of Project Morpheus, the Virtual Reality system for PlayStation 4. He helped pioneer Sony’s efforts in stereoscopic 3D gaming and interactive entertainment.

"It’s incredible how far VR and immersive experiences have come. I’m thrilled that Europe is hosting this event to promote cutting edge technology. This is an exciting time for VR and we are only just brushing the surface," said Myles McGovern, CEO of Immersive Media and partner of IM360. IM360 recently broadcast Conan O’Brien in VR for San Diego Comic-Con, and has worked with clients like Red Bull, XBOX, National Geographic and more.

Other notable companies presenting include visionaries from: AMD, nDreams, Epic Games, Starbreeze Studios, Crytek, InMediaStudio, XionVR, and more. Attendees will interact with potential investors, world-renowned experts, journalists and more to enhance their industry knowledge, business expertise and help meet career goals in the immersive technology market.

Srinivis Krisha, CEO of AWE Company in Toronto, will be speaking about their Fort York augmented reality experience, which is arguably the largest AR experience in the world. Kirill Pokutnyy talks about Chornobyl360, which is a virtual reality exploration of Chernobyl using actual footage.

Juan Barambones, CEO of Rectangular Studios, will be giving a live demonstration and presentation of Google's Project Tango - this is a rarity in Europe because Project Tango is only sold in the U.S.A.

Discounted exhibition opportunities are available for qualified early start-ups. All qualified conference registrants receive a free year of Immersed Access, a private online community for shared learning and collaboration among immersive tech professionals ($200 USD value).

Murcia, Spain is a fun vacation city with gorgeous beaches just 30 minutes away. Flights from other parts of Europe can be less than 100 € per way, and while supplies last, local four star hotel arrangements are just 60 € per night including breakfast (plus tax). Language translation services will be made available and conference meals are included.

A free exhibition will be open to the general public on the Friday evening. Please register in advance for the free expo hall admission.

Learn more and register at

About The Immersive Technology Alliance (The ITA)
Immersed Europe is organized by The ITA. Non-profit and non-proprietary, The ITA is the official voice and industry body for technologies like augmented and virtual reality, stereoscopic 3D, gesture technology, and more.
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