Revolutionary app SNAP+STYLE (S+S) launches with a next-level styling platform tailored to democratizing access to a personal stylist. Simply download the app, and a personalized, luxury service once reserved only for celebrities and a lucky few is now available for all.
The app enables a two-way dialogue between clients and a community of stellar S+S stylists with editorial, celebrity and brand experience. The stylists offer personalized, spot-on fashion recommendations that pair items from women's wardrobes with apparel for purchase. All at the snap of a pic and a touch of a screen. In real time.
"Like many women, I longed for a knowledgeable personal stylist to guide me through shopping investments and daily wardrobe choices, enabling me to ask: How do I wear this piece? How do I take it from day to evening?" says co-founder Anna Jensen. "Now, I get real-time answers and complete confidence in my look. Every woman wants that sense of self-assuredness, and we built SNAP+STYLE to ensure that we all do."
Bill McComb, former CEO of Liz Claiborne (now Kate Spade), an investor/advisor for SNAP+STYLE, immediately envisioned the game-changing retailer benefits. "I see in this technology the ultimate tool for a retailer," says McComb. "This is a platform that enables brands to take clienteling beyond traditional email outreach. Empowering store level associates to use a social-like interface to tap the power of two-way connection builds a community of loyal brand acolytes. That is nothing short of a very big idea."
Raul Fernandez, veteran tech CEO and Vice Chairman of Monumental Sports and Entertainment (owner of the Washington Wizards, Capitals, and Verizon Center) helped fund and accelerate the development of the business by recruiting Co-Founder CTO Gary Myers and fellow investors Bill McComb, Todd Bradley and Marc McMorris.
Explains Mr. Fernandez, "Women are already highly engaged and interested in fashion. This platform provides an opportunity to build on that passion, redefining the level of deep customer interaction to create the most highly engaged community in the fashion space."
SNAP+STYLE is now available for free to download on the Apple iOS App Store and iTunes.