BEIJING -- InMobi, the world's most powerful mobile advertising platform, and TalkingData, China's leading mobile big data company, announced a strategic partnership to create a private, mobile-first audience platform (PMAP) for commerce, performance and brand advertisers in China.
As a part of this partnership, InMobi and TalkingData will work exclusively on the jointly built audience segments for the next 24 months. TalkingData will provide data that will aid with precise targeting, relevant audience personas, sharp geo-context targeting and affinity targeting for campaigns on InMobi's mobile ad network. InMobi will share the performance data from these campaigns with TalkingData to help them continuously improve segment features and definitions over the same period.
Through this partnership, more than 60,000 clients including mobile developers and mobile-first enterprises who work with TalkingData will be enabled access to and benefit from PMAP. With an eye on booming commerce advertising spends and a growing d-commerce (discovery commerce) opportunity, TalkingData will also be developing functionalities that enable a post-install attribution mechanism and re-targeting through unique parameters unavailable to other independent ad networks to help InMobi address the needs of commerce advertisers better. The two companies will also be exploring deeper opportunities to partner at deeper level product integrations to enhance real-time targeting and retargeting capabilities.
"InMobi is taking significant steps towards making mobile ads more personalized, ads that are designed uniquely for you and not a one-size-fits-all approach," said Naveen Tewari, CEO of InMobi. "With the partnership with TalkingData, I believe that our d-commerce platform will recommend better products that users will identify with and can't help falling in love with."
"We have had a long, fruitful partnership with InMobi and have been one of only two tracking partners from China to be featured in their preferred mobile tracking and attribution partner list," said Leo Cui, CEO and Cofounder of TalkingData. "We are excited about the new commerce and Miip platform that InMobi has launched. We believe that all mobile advertisers in China will benefit from the enhanced attribution capabilities, easier reporting and precise targeting features that we are providing through this partnership."
TalkingData is China's leading mobile data platform. With the coverage of more than 1.8 billion unique smart devices (including smart phones, tablets, smart TVs, wearable devices, etc.) TalkingData offers unique and best-in-class mobile big data services for mobile developers and mobile-first enterprises. To learn more, visit www.talkingdata.com or discover the latest mobile market insights at www.talkingdata.com/index.
InMobi is the world's most powerful mobile advertising platform enabling brands, developers, and publishers to engage mobile consumers globally. Recognized by MIT Technology Review as one of the 50 Most Disruptive Companies, InMobi reaches over 1.4 billion unique mobile devices across 200 countries.
To learn more, visit www.inmobi.com, follow us on Twitter @InMobi, or discover the latest mobile insights at www.inmobi.com/insights. Developers, start monetizing today by downloading our SDK at www.inmobi.com/SDK.