Vodafone Ireland and Cleverbug Announce New Content Partnership

Marcel de Groot, Consumer Director Vodafone Ireland, Karen Walsh, Head of Consumer Products and Services Vodafone Ireland with Kealan Lennon, Founder and CEO of Cleverbug. Vodafone and Cleverbug have announced a strategic partnership
Vodafone and Cleverbug Announce New Content Partnership -- Vodafone Ireland and Cleverbug, the technology company behind the CleverCards mobile app, have announced a strategic partnership in which Vodafone's customers will have exclusive access to a new Add-On, CleverCards Complete.

The technology has been developed for a rollout to Vodafone customers globally, but CleverCards Complete will be available in Ireland first.

CleverCards is an online greeting card store that allows customers to browse and send personalised cards that are impossible to buy in a regular shop - anytime, anywhere, even from their mobile phone. The app showcases favourite memories shared between the card sender and the card recipient in photos curated for each design.

Although technology is driving change in some long-standing consumer behaviours, the tradition of giving greeting cards remains strong: on average, consumers actually purchase 30 each year. With CleverCards Complete, Vodafone customers can send up to three personalised cards including postage to anywhere in the world, plus limitless eCards that can be shared by email, sms and on social networks including Facebook, for just €5 per month.

Marcel de Groot, Consumer Director, Vodafone Ireland said: "Our customers want more from their smartphones particularly with regard to content. CleverCards is unique, it's innovative, and it allows our customers to remain closer to family and friends in a traditional way but by digital means. We value innovation at Vodafone and Cleverbug, an exciting start-up company with global presence but headquartered in Ireland, has unique technology which champions the concept of making the traditional accessible at the touch of a button and that is why this partnership is very important to us."

Kealan Lennon, Founder and CEO of Cleverbug explained: "Mobile operators around the world increasingly understand how important rich, personalised content is to their strategies. We see Vodafone leading globally in this space, so Cleverbug is excited to enter into this strategic partnership, launching initially in the Irish marketplace."

Karen Walsh, Head of Consumer Products & Services, Vodafone Ireland continued: "CleverCards Complete offers exceptional convenience and value - allowing our customers to create and send highly personal greeting cards whenever and wherever it fits into their busy lives, without having to open their wallet or queue to post. It has never been easier for a Vodafone customer to be a great friend."

CleverCards Complete will be available exclusively to Vodafone Ireland bill pay and pay as you go customers from 16th September for just €5 per month, normally €12.89.

About Cleverbug
Cleverbug is a technology business, which has solved a major problem for the gifting industry - understanding purchase intent on the one side, and what the recipient would like on the other. The company has built a social graph of closest friends & family for 450m people around the world.

Coining the term 'Gifting Graph' Cleverbug uses its technology and data to drive purchase intent for important personal occasions. While there is immense commercial competition around the obvious, publicly-known gifting dates, the gifting market for birthdays and anniversaries is larger than Mother's Day, Father's Day and Valentine's Day combined.

About CleverCards
CleverCards is an application that allows users to select curated photo-personalised greeting cards from their smartphone or tablet, with CleverCards individually printing a high quality greeting card & delivering them locally anywhere in the world. Customers can also send cards digitally on Facebook, email & SMS.

CleverCards reminds you of your loved one's upcoming birthdays and special occasions, keeping you one step ahead no matter how busy you are! No more last minute trips for expensive greeting cards, no more queues at the post office and no more repetitive Facebook birthday posts!

About Vodafone
Vodafone is Ireland's leading total communications provider with 2.3 million customers and employs 1,900 people directly and indirectly in Ireland.

Vodafone provides a total range of communications solutions including voice, messaging, data and fixed communications to consumers and to small, medium and large businesses. Since 2011, Vodafone has expanded its enterprise division, offering integrated next-generation fixed and mobile solutions in addition to cloud-based platforms, machine to machine services and professional ICT support.

Vodafone Group is one of the world's leading international communications groups with over 400m mobile customers, mobile operations in 26 countries, partners with mobile networks in 55 more, and fixed broadband operations in 17 markets.

For more information, please visit http://www.vodafone.ie

SOURCE Vodafone and Cleverbug
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