Discretix’ Multi-Scheme DRM Client to protect Sony Ericsson’s Androidand WinMo smartphones

Sony Ericsson has chosen Discretix’ Multi-Scheme DRM Client to protect distribution and consumption of multimedia content on select mobile phones and for its PlayNow services.

Discretix’ Multi-Scheme DRM Client has been deployed on select Sony Ericsson mobile phones based on the Windows Mobile and Android operating systems. The embedded technology enables a wide variety of business models including subscription-based music and video services for the consumer market.

Discretix’ Multi-Scheme DRM Client provides an outstanding level of flexibility, security and performance, and ensures quick and simple integration of all the major DRM schemes in use today including OMA DRM V1.0/2.1, Microsoft WM-DRM 10, and i-Mode DRM including CPRM\SD-Bind and SD-Video. It can also be easily expanded to support emerging schemes such as Microsoft® PlayReady™.

Discretix offers DRM security solutions that have been adapted and optimized specifically for the Android and Windows Mobile operating systems, to ensure fast and easy deployment with minimal effort by the OEM. Reinforced by the underlying Discretix security subsystem, the Multi-Scheme DRM Client conforms to the highest security requirements set down by network operators and content providers. The technology can support any kind of business model including purchasing, rental, subscription, preview, metering, tracking and super-distribution.

“Sony Ericsson mobile phones are highly renowned for both their technological and design innovation. We’re excited that our Multi-Scheme DRM Client is now included in products from this progressive company,” said Raanan Tzemach, EVP, Content Protection BU manager for Discretix. “The inclusion of our DRM technology will ensure that consumers have access to the broadest array of music, video, and other entertainment services.”

Discretix is showcasing its Multi-Scheme DRM Client, as well as its other embedded Windows and Android security solutions at MWC, from its exhibit at Hospitality Suite 4.7HS22 in Fira de Barcelona. For more information visit www.discretix.com/cryptocell and www.discretix.com/cryptoflash. Additional information about Lauterbach TRACE32® JTAG Debugger can be found at http://www.lauterbach.com/powertools.html.