South Korean LG developing their own smartphone chips

South Korean handset maker which is the world’s third-largest maker of cell phones, LG has recently unveiled that they’re working on developing their own smartphone chips. Instead of depending on Tegra 2 chips from NVIDIA, Snapdragon from Qualcomm, or OMAP 4 from Texas Instruments, Analysts said the company would benefit from developing its own chips, known as application processors, by saving costs and time to release the latest mobile devices.

LG would benefit from developing its own chips, known as application processors, by saving costs and time to introduce new devices, said Soh Hyun-cheol, an analyst at Shinhan Investment Corp in Seoul.

Samsung and Apple Inc are the only handset makers that design chips that go into their smartphones, said Kang Yoon-hum, a Seoul-based analyst at NH Investment & Securities Co.