New PLAY-DOH Game for Mobile Gamers Of All Ages launched

Backflip Studios, Fat Pebble And Hasbro Invite Mobile Gamers Of All Ages To See How Far They Can Advance In New PLAY-DOH Game -- Save the PLAY-DOH universe in this delightful, stop-motion, action game.

PLAY-DOH Jam, a mobile game launching today for iOS and Android, encourages PLAY-DOH fans of all ages to squish and smush their way to a new high score in the colorful hills of the PLAY-DOH universe. The game offers endless hours of fun to a broad range of mobile gamers, from imaginative kids to young-at-heart adults. Players use their finger to guide a virtual PLAY-DOH ball through a fantastical world, squashing and mashing targets along the way. How far can you get in PLAY-DOH Jam?

"The spirit of the PLAY-DOH brand is one that encourages fans of all ages to play," said Julian Farrior, CEO of Backflip Studios. "We are thrilled that we are able to bring this beloved brand to a new mobile game for all to enjoy and share."

Each level begins by growing your PLAY-DOH ball as it rolls around obstacles and over targets. The more you squash with your PLAY-DOH ball, the bigger the ball becomes and the faster it rolls to build momentum. Roll over tons of awesome powers for special bonus boosts. Make and collect your own crazy PLAY-DOH characters. Just watch out for the big PLAY-DOH beasts at the end of each level. Hurl your PLAY-DOH ball to take them down with a splat!

"For nearly 60 years, the PLAY-DOH brand has inspired generations to explore what's possible," said Mark Blecher, Senior Vice President, Digital Gaming and Business Development at Hasbro. "With PLAY-DOH Jam, Backflip Studios captures the same sense of imagination and excitement in a mobile game."

PLAY-DOH Jam is now available for iOS and Android mobile devices. The game was developed by Fat Pebble and is published by Backflip Studios in partnership with Hasbro, Inc.

Download PLAY-DOH Jam today:

About Backflip Studios
Backflip Studios develops and publishes absurdly fun mobile games for iOS and Android devices. The company's portfolio of top ranked games, which include hit franchises such as DragonVale, Paper Toss, NinJump, Spellfall, PlunderNauts, and Army of Darkness Defense, have been downloaded over 350 million times and are played by millions of people around the world. The company is based in Boulder, Colorado. Hasbro, Inc. (NASDAQ: HAS) has a majority ownership stake in Backflip Studios.

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and lifestyle licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

SOURCE Backflip Studios
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